Authorities have planned three months of activities meant to underscore the defeat of militancy.
Residents are demonstrating their resilience after years of terrorism and fear by organising cultural, music and fashion events.
Militant groups and the criminally inclined are duping citizens into donating to fraudulent charities.
The Centre for Research and Security Studies has launched the Pakistan Centre of Excellence (PACE) programme.
Reminding youth about the peaceful history of the region will promote tolerance and curb extremism, experts say.
The government is trying to break away from the Soviet-era preference for fluency in Russian.